Sway: The Irresistible Pull of Irrational Behavior by Rom Brafman, Ori Brafman

• Sway: The Irresistible Pull of Irrational Behavior
• Rom Brafman, Ori Brafman
• Page: 224
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780385530606
• Publisher: Crown Publishing Group

Download Sway: The Irresistible Pull of Irrational Behavior

Free public domain ebook downloads Sway: The Irresistible Pull of Irrational Behavior RTF by Rom Brafman, Ori Brafman 9780385530606 in English

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more. Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us). Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics. Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

Book Review: Sway: The Irresistible Pull of Irrational Behavior
sway the irresistible pull of irrational behavior. Sway is one of the first books I've read on human behavior from our modern era (not Freud or  Sway: The Irresistible Pull of Irrational Behavior - FreeBookNotes.com
Sites with a book review or quick commentary on Sway: The Irresistible Pull of Irrational Behavior By Ori Brafman and Rom Brafman  Sway: The Irresistible Pull of Irrational Behavior - Free Download
Sway: The Irresistible Pull of Irrational Behavior By Ori Brafman, Rom Brafman 2008 | 224 Pages | ISBN: 0385524382 | PDF | 8 MB Recently we have seen  Sway: The Irresistible Pull of Irrational Behavior | M7 Book Blog
Sway: The Irresistible Pull of Irrational Behavior. This review is a long time in the making, but it's a great story. I was reading the book on a flight  Sway: The Irresistible Pull of Irrational Behavior | Bookreporter.com
Every now and then, a book comes along that challenges your thinking and sharpens or hones your innate sensibilities. SWAY has that pull. * Carolyn Low *: Sway: The Irresistible Pull of Irrational Behavior
Sway: The Irresistible Pull of Irrational Behavior. Sway: The Irresistible Pull of Irrational Behavior By Ori Brafman and Rom Brafman Publisher:  Sway: The Irresistible Pull of Irrational Behavior
Sway: The Irresistible Pull of Irrational Behavior Description: A fascinating journey into the hidden psychological influences that derail our decision-making  

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